DUTCH BLITZ​

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Details: Spring 2024 Package Design Project

Services: Logo Design, Package Design, Advertisements

Applications: Adobe Illustrator, Adobe Photoshop, Photography

 

Brief: The intent for this project was to revitalize an existing brand identity, bringing a modern touch to a dated design. Created in 1937, Dutch Blitz maintained its aesthetic for several decades and only received an update in 2021. The blackletter typeface and Dutch iconography are prevalent throughout the product.

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The focus for this project was on the exterior packaging and the logo. The blackletter typeface, integral to the brand, was updated highlighting a less-ornate yet sleek, modernized approach. The muted tones of the brand colors were replaced with colors that were more saturated and exciting. Inspired by the card game's Dutch iconography, a decorative pattern was implemented in the packaging background to add subtle texture.