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Matthew
Cunningham
Graphic Designer
![My Logo [Recovered]-02.png](https://static.wixstatic.com/media/55ca46_f670da04cbaa4fb68c8c9c7a5f446dfb~mv2.png/v1/fill/w_111,h_106,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/My%20Logo%20%5BRecovered%5D-02.png)
Davy Jones Liquor
Brief:
Establish an original brand identity for a beverage company and create cohesive packaging and labeling for the beverages.
Services:
Brand Design
Package Design
Marketing & Advertising
Spring 2023 Package Design Project
Outcome:
Davy Jones Liquor is an original adult beverage brand designed for a middle-aged audience seeking bold flavor. Featuring a pirate-themed logomark, map-inspired bottle wrap, and ornamental rope-and-cork topper, the packaging emphasizes adventure and unifies the brand’s rugged, classic aesthetic.
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