Brief:

Update the existing logo, adding an additional icon and copy. Create an animated version of the logo for video and promotionals. 

Outcome:

As a burgeoning outdoor community run by Nevada locals, RAW provides an intimate, first-hand look at the hunting and fishing experience. Using the original logo to retain the heart of the brand, I refined the antlers, incorporated a fly fishing line & hook, and designed the hook container for "exp". 

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The logo was hand-animated via Procreate. To give the animation a natural touch, the color expands in the shape of elk antlers until "RAW" is revealed. The fishing line, the final and most challenging addition, envelops the logo and provides a strong representation of the brand. ​Lastly, I created a variety of brand identity elements as options for the client for reference as the company continues to grow.

Services: 

Logo Design

Animation

Brand Identity

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2025 Freelance