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NEW MOON Logo-07.jpg

New Moon 

Brief:

Create a brand identity and packaging for a dessert-based food product intended for the supermarket consumer. Design accompanying advertisements for a marketing campaign. 

Services: 

Package Design

Brand Design

Marketing & Advertising

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Spring 2024 Custom Typography Project

Outcome:

New Moon is a conceptual food product designed to showcase packaging fundamentals. Featuring a moon-shaped logomark, three cylindrical containers are wrapped in a night sky theme with color-coded flavor bands and a cloud illustration, creating a cohesive midnight snack-inspired aesthetic.

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NEW MOON Logo-07.jpg
NEW MOON Draft-01.png
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Black and white top down image of ocean waves

© 2025 by Matthew Cunningham

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