Chap Stick​

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Details: Spring 2024 Package Design Project

Services: Logo Design, Package Design, Advertisements

Applications: Adobe Illustrator, Adobe Photoshop, Photography

 

Brief: Established in the late 1800s, the Chap Stick brand become an international icon, similar to the likes of Coca-Cola and Kellogg's. This project was for the purpose of bringing the classic brand identity into the modern era. The Chap Stick logo currently incorporates a cursive, hand-written font with a simply lip illustration background.

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For the redesign, a bold, sans-serif style replaced the cursive typeface and the brand name was changed to all lower case lettering. The packaging utilizes a black background, maintaining consistency with previous brand identity iterations, and advertises the primary lip balm flavors with the strokes of color across the packaging. Each package his its own image identifier to help customers more readily identify their preferred flavor.